Campaign Overview
A new chapter in the fight against violence
The "Who’s Next?" campaign is built on a comprehensive action plan designed to tackle the root causes of knife crime. Our mission is to provide young people with the support and opportunities they need to choose a different path. Reflecting on the past year, the need for this campaign has become even more evident.
Download Action PlanOur Four-Phase Plan for Change
Phase 1
Awareness & Support
A public document outlining the current challenges driving London’s youth knife crime, highlighting proposals for a pilot.
Phase 2
Pilot Delivery at Ground Zero
Implementing the campaign coalition’s suggestions through a coordinated pilot programme.
Phase 3
Review & Reflect
Creating a public-facing analysis report on the impact, successes, and challenges of the pilot.
Phase 4
Community Expansion
Expanding partnerships to bring the pilot’s blueprint to surrounding London boroughs.
Our Growing Partner Alliance
Latest News
Get the latest news, stories, and updates on the Who’s Next? campaign. Stay connected with our mission to combat knife crime and create safer communities.
